EAST ASIA IN THE MODERN WORLD Essay Example | Topics and Well Written Essays - 500 words

EAST ASIA IN THE MODERN WORLD - Essay Example This paper will look at how the Chinese, Japanese, and Korean monarchies had been changed by 1945 and the responsibilities of monarchies in national identity in the three countries between 1900 and 1945. During this period, the glory period of China was far behind. China was going on a downward trend. By this time, the dynasties that existed in China had already fallen. China was largely dominated by overseas countries who continued to control the ports, for example, Shanghai. There was also a military revolution in 1911, in Wuhan. This led to the formation of an interim administration in 1912. The new leader became the leader of the army (Ebrey, Walthall and Palais 541). China experienced a period of political instability for a long period before the subsequent start of World War 2. Conversely, the political system of Japan during this period was illustrated by the Meiji constitution. This constitution gave authority to the Emperor instead of the citizens. With the source of power coming from the majestic leadership, the Japanese leaders in charge of governing the country ran the administration in the name of the emperor on behalf of the citizens (Ebrey, Walthall and Palais 559). After a while, the people of Japan gradually but increasingly demanded for an administration quick to respond to their concerns and needs that would permit them to both extend participation in the administration and contribute in state policy. During this period, Korea faced external threats. Korea was a colony of Japan. This situation had existed for a long time. The Japanese colonial design was founded with economic piracy and political control in mind. The Korean monarchy was deprived of freedom of speech and there were minimal press. This caused a negative impact all over the Korean monarchy. In addition, Korea experienced a wave of anti-colonial events during this time (Ebrey, Walthall and

Midas Case Study Essay Example for Free

Midas Case Study Essay Winners: From the customers perspective the winners which ensures they utilise Midas are Speed and Price. In order to assess the anticipated impacts of the introduction of maintenance services on the existing business process it is necessary to analyse the potential fit of the new business with the existing areas. This analysis will indicate whether or not the process can be effectively integrated within the existing production process without jeopardising the companys existing winning qualifiers. Potential negative impacts ?Need to new skills within taskforce ? training is necessary; ? Complicates the operation process; ?Demands on physical space and potential capacity constraints; ? Pressure on storage space of inventory ? may require offsite storage which may complicate the operation process; ? Additional labour demands; ?Planning complexity; ?New machinery will be required creating further pressures on location space; ? More time is required to offer all services; ?Possible bottlenecks in the operation process; ?Customer awareness of new services needs to be addressed. The problem with the proposed introduction of the maintenance services is that Midas is moving from specialised services, namely mufflers and brakes into more general services such as maintenance. The potential negative impacts have been outlined above, and the successful product line extension must be managed to ensure effective allocation of resources so that the existing businesses are not harmed. Suggested implementation We believe that the inherent nature of the maintenance services is different in form from the very specialised areas of replacement mufflers and brake servicing. Therefore we believe that effective product extension should be introduced in an isolated manner to ensure that the existing operation processes are affected as little as possible. Additional space, additional equipment and labour force retraining would be required in order to implement this new service. Certain information should be gathered from the shop owners. Midas should find out the amount of available resources (labour, space, etc? ) to gain a clearer picture of storeowners ideas/feedback, and to engage them in the product line extension. The storeowners are closer to day to day operations and therefore are better suited to assess the viability of the extension. Extension of the services should be restricted to those stores that have sufficient resources (including floor space, under-utilised labour, and inventory storage onsite) to allow product line extension so as to ensure that the Midas brand image in their main business of muffler and brake servicing are not harmed by capacity and service problems. Extension of the services should be monitored by preset criteria by the head offices in the various countries. If the service proves successful the viability of purchasing extra land to expand these services in other stores should be explored.

Germination of Seeds: Research on Salinity

Germination of Seeds: Research on Salinity 1.1. Rationale The purpose of this investigation is to develop a more advanced understanding of the germination of seeds. The investigation is worthwhile as it will explain such conditions needed for seeds to maximise germination to allow efficient plant development. This information could help the scientific community know when saline reaches dangerous levels for radish seeds. 1.2. Background Information The aim of this experiment is to find out how the salinity of water affects the optimum germination of seeds. A seed is a small embryonic plant enclosed in a covering called the seed coat, usually with some stored food (Seed, 2016). There are mainly two types of seeds: monocots and dicots. The cotyledon in monocots are just thin leaves that usually do not emerge above ground. Dicot cotyledons contain their seeds endosperm, so they are thicker and fuller, which they use to produce more food in photosynthetic metabolism (Burchill, 2017). In dicots, the primary root first grows upward to the surface and then dives again, while the primary root in monocots grows downward. For germination to occur, the seed requires an adequate environmental temperature, light exposure and a regular intake of water (Burchill, 2017). Germination starts when the seed starts to take up water by osmosis, which is the movement of water through a permeable membrane from higher water concentration to a lower water concentration (BBC Standard Grade Bitesize Biology Cells and diffusion : Revision, Page 4, 2014).   Ã‚   The micropyle, an opening in the testa, or seed coat, allows water to move into the seed causing it to swell and thus rupture the seed coat to allow the embryo plant to emerge (Gillam, 2014). Permeability of the testa is a major factor controlling the rate of water uptake. As seeds imbibe- absorb- water, they expand and enzymes and food supplies become hydrated. Hydrated enzymes become active and the seed increase its metabolic activities to produce energy for the growth process. In addition, the water causes turgor pressure to increase in the cells and they can enlarge. There are three stages to seed germination (Germination of Seeds: Stages Factors involved, 2017). The imbibition stage, where water absorption results in rupture of seed coat. The latent stage is where the imbibition of the seed coat results in the emergence of the radicle and the plumule; and is also where the cotyledons get unfolded (Process of Seed Germination | Tutorvista.com, 2017). Finally, the exponential growth stage is where the cotyledons are expanded which are the true leaves. Factors such as oxygen, light, temperature, humidity and soil chemistry can all affect the germination of seeds (M. Krempels, 2017). The factor that will be studied, will be water salinity. Therefore, the independent variable in this investigation will be the salinity concentration (%) as the growth will be recorded based on different concentration, and the dependent variable will be the amount of germination (cm). 1.3. Hypothesis If the concentration of salinity in water (%) is increased, then the less likely/ more time it will take for the seed to germinate. 2.0. Procedure/ Method 4 radish seeds were each placed into a cotton ball which were in 12 petri dishes. On the first day, 15 mL of distilled water was measured and poured in 3 petri dishes, while 1%, 5% and 10% sodium chloride solution was measured and poured each into the remaining petri dishes. However, on the other 4 days, 5 mL of each solution was measured and emptied into the corresponding petri dishes. A photo was taken each day for 5 days and observations were recorded. 3.1. Presentation of Data Percentage of Radish Seeds that Germinated with Varying Solute Percentages Radish seeds that germinated (%) Concentration of NaCl (%) Day 0 Day 1 Day 2 Day 3 Day 4 0 0 50 66.67 66.67 66.67 1 0 8.33 16.67 16.67 25 5 0 0 0 0 0 10 0 0 0 0 0 3.2. Interpretation of Data In graph 1, the pattern of the 0% NaCl trend line shows an increase in the percentage of seeds germinating in the first two days, but then slowed down and levelled off until day 4. Similarly, the trendline of 1% NaCl saw an increase in the percentage of seeds germinating until day 2 where it levelled off, however after day 3 a steady increase in the amount of seeds germinating can be seen. In graph 2, the maximum amount of seeds that germinated, 66.67%, is at the optimum salinity for germination to occur in seeds, 0%. As the salinity increased from this optimum concentration, the percentage of seeds that germinated decreases. This can be seen at 1% NaCl because the percentage of seeds that germinated was 25%, and when the concentration was 5% and 10% as the amount of germinated seeds was only 0%. The seeds germinated the most when the salinity of the water was 0% because the average rate of germination in the first two days was 33.34%/day and the maximum percentage that germinated was 66.67%. As compared to: 1% NaCl, where the average rate of germination was 8.34%/day and the maximum amount of seeds that germinated was just 25%; and 5%/ 10% NaCl, where no germination took place. In conclusion, both graphs show that around 0% is the optimum concentration for radish seeds to germinate. In addition, any changes above this concentration decrease the rate of germination. 4.1. Explanation of Results If the concentration of salinity in water (%) is increased, then the less likely/ more time it will take for the seed to germinate. It was predicted that the optimum percentage of NaCl would be 0% and there would be a steady decrease as the salinity increased. When the salinity of the water increases from 0%, the rate of germination decreased which is shown in the results as at 0% NaCl 66.67% of seeds had germinated after 4 days, at 1% NaCl 25% of seeds had germinated, and at 5% and 10% NaCl, 0% of seeds germinated. Optimal germination for most seeds has been reported in non-saline conditions (AoB Plants, 2014). The rate of imbibition decreases with increasing the concentration of a solution in the medium (Monga, 2014). Imbibition is important in seed germination as it involves the uptake of water by the dry seed, initially by osmosis. The water hydrates and activates special proteins, called enzymes, that increase its metabolic activities producing energy that begin the process of seed growth such as starch conversion into sugar (Robb, 2017). In addition, the water causes turgor pressure to increase in the cells so they can enlarge and move the radicle root down and the cotyledons up (Khon, 2017). Turgor pressure is the force of water pushing the plasma membrane against the cell wall of a plant cell (eHowEducation, 2014). Although Imbibition uses aspects from the process of osmosis, imbibition and osmosis are not the same. The uptake of absorption of water by the solid substance without forming solution is called imbibition. Whereas, the movement of water molecules through a semipermeable m embrane from the region of higher water concentration to the region of lesser water concentration is called osmosis (Deena T Kochunni, 2017). In the data, as the concentration increased from 0%, the rate of reaction decreased. The order of concentrations at which the rate of germination will increase from slowest to fastest is 10% NaCl, 5% NaCl, 1% NaCl and 0% NaCl. Therefore, the predicted outcome that the optimum salinity would be 0% was correct as this is what the experiment indicates, which was 0%. This is because seeds need a lower concentration of salinity in their environment, i.e. the soil, so that more water can flow into seed to get imbibed. A University of California study undertaken by Stephan Grattan, plant-water relations specialist, determined that radishes do not tolerate much salt in irrigation water (Grattan, 2002). As radish seeds are sensitive to root disturbances, the salinity of the water affected the rate of germination (How to Grow Radishes 101 gardenswag, 2011). This would suggest why 25% of seeds germinated after five days in an environment containing 1% NaCl, but 0% of seeds germinating in 5% Na Cl and 10% NaCl. When a seeds environment is of the optimal concentration of NaCl, the rate of germination is at its highest and so takes a shorter amount of time. Therefore, at this optimum, the concentration gradient of water is highest which means that maximum imbibition takes place, causing the cells to swell and activate the enzymes which help break down the seed coating. This can be seen at point B on graph 2 where the radish seeds are at the optimum concentration of 0% NaCl and a maximum of 66.67% of seeds germinated. Concentrations above the optimum affect the osmotic process in seeds. Seed imbibition rate and germination percentage decrease as the surrounding water concentration decreases. This is because, increasing the salinity decreases the concentration of water in the external environment of the seed, making the water in the seed cells travel out into the external environment, plasmolysing the cells. When a plant cell becomes plasmolysed, the internal cellular membrane shrivels up as the volume of water in the cytoplasm decreases, which means that there is less turgor pressure (The Effects of Osmosis, 2017). Therefore, it wont germinate. This is also apparent at point B on graph 2, as there is a decrease in the percentage of germinating seeds at salinity percentages above 0%. At 0% NaCl, it is evident that the most seeds, 66.67%, had germinated by the end of day 4. This was where the concentration of water outside the seed was at its highest resulting in the most amount of water travelling into the seed at a time. In other words, the seed was in a hypotonic environment. Thus, the seeds could germinate quicker as more enzymes could become active and carry out the processes important to break the walls of the seeds. This is evident in Graph 1, as at 0% NaCl 50% of the seeds had started to germinate, which is the highest of any salinity percentage on day one. The maximum percentage of seeds germinating was 66.67%. Germination could also be seen at 1% NaCl, with 25% of the seeds germinating by the end of day four. This occurred as the water concentration on the outside was the same as the water concentration on the inside of the seed cells. Therefore, the seed was in an isotonic solution. Due to this, water was still able to come into the seed cells, however, there was less turgor pressure as the seeds cells were flaccid. Germination was still able to occur as some enzymes could become stimulated to aid in breaking the seed coating. This is apparent on graph 1 as on day 3 16.67% of the seeds had germinated, but at the end of day 4, 25% of the radish seeds germinated, suggesting that germination was still taking place in the other 75% of seeds. However, no obvious germination could be seen in 5% NaCl or 10% NaCl, even after the fourth day. The reason for this, is that the percentage of salinity was too much in the external environment, which means that the concentration of water in the external environment was lower than the water concentration inside the seeds cells- in a hypertonic environment. Consequently, more water was going out of the seeds cells than water was coming out, therefore the cells plasmolysed. The lack of water inside the cells could not activate enough enzymes to continue the process of germination. This is clear on graph 1 as 0% of seeds germinated throughout the 4 days. Per the results, it can be verified that as the salinity increased from 0%, the imbibition of the seed decreased causing the rate of germination to decrease. This increase in salinity caused the concentration of water outside the seed to increase, causing a hypertonic solution, which consequently made more water travel out of the cells than into, causing the cells to plasmolyse. Thus, decreasing the rate of germination. 4.2. Evaluation of Experiment To ensure that an experiment is a fair test, only one factor can be changed at a time while keeping all other conditions the same (Doing a Fair Test: Variables for Beginners, 2016). This experiment had several control variables that had to be kept constant, variables such as: the temperature of room; the type of seed; the amount of solution used; time of day watered; vessel that carries the seed; how seeds are placed; amount of seeds placed in each petri-dish; and the light reaching plants. The external environment was kept constant as the experiment was conducted indoors with the air conditioner set to 22 °C and the seeds were placed in the same place on a window sill. Also, the type of seed was kept the same as radish seeds were used. In addition, vessel that carried the seeds, amount of seeds in each petri dish and how seeds were placed were all kept constant as four seeds were placed in four cotton balls in each petri dish. However, the amount of solution was not kept constant each day, as 15mL was used to water the seeds on day 1, but on the second and third days 5mL was used, and no watering took place on days 4 and 5. To improve this, the original 15mL of water should be used to water the seeds every day. Even though the environment was kept constant, to maximise seed germination, the investigation needed to take place inside of a greenhouse. In addition, the time of day was not kept constant, to ensure that the watering was at the same time every day, the radishes needed to be watered at around 5 oclock every morning so that the seeds could maximise sunlight throughout the rest of the day. Validity encompasses the entire experimental concept and establishes whether the results obtained meet all of the requirements of the scientific research method (Shuttleworth, 2008). Possible errors in the results include: human error in reading measurements; not watering the seeds evenly; human error in remembering to water the seeds; and not using the same amount of cotton wool. The main reasons for this was the lack of time during a school day. In addition, there was no real way to measure out each cotton wool ball. Therefore, the results are valid for this experiment, but are not reliable to use for further research into radish seeds. The aim of this experiment was to find out how the salinity of water affects the optimum germination in radish seeds. The predicted outcome that the optimum temperature would be 0% was correct as this is what the experiment indicates. Per the results, it can be verified that as the concentration of salinity increased from 0%, the water moving into the seed decreased causing the rate of germination to also decrease eventually causing 0% of seeds to germinate in 4 days, at which the water moving into the seed was less than the amount of water moving out of the seed. Any increase in salinity concentration decreased the number of enzymes being activated to start breaking the seed coating due to the lack of water inside the seeds cells, causing the seeds to not germinate by the end of day 4. Theory Sources AoB Plants. (2014) (6th ed.). BBC Standard Grade Bitesize Biology Cells and diffusion : Revision, Page 4. (2014). Bbc.co.uk. Retrieved 6 February 2017, from http://www.bbc.co.uk/bitesize/standard/biology/investigating_cells/cells_and_diffusion/revision/4/ Burchill, S. (2017). The Open Door Web Site : Energy and Activity : How Plants Survive Winter : Seeds and the Conditions Needed for Seed germination. Saburchill.com. Retrieved 28 January 2017, from http://www.saburchill.com/ans02/chapters/chap036.html Deena T Kochunni, J. (2017). Difference between Osmosis and Imbibition.Majordifferences.com. Retrieved 25 February 2017, from http://www.majordifferences.com/2013/12/difference-between-osmosis-and.html#.WLGCpPk2vIU eHowEducation,. (2014). What Is Turgor Pressure in Biology? : Biology DNA. Retrieved from https://www.youtube.com/watch?v=ckKRfhD5sE0 Doing a Fair Test: Variables for Beginners. (2016). Science Buddies. Retrieved 13 May 2016, from http://www.sciencebuddies.org/science-fair-projects/project_experiment_fair_test.shtml Germination of Seeds: Stages Factors involved. (2017). Education Science Tips. Retrieved 6 February 2017, from http://www.rajaha.com/germination-seeds/ Gillam, P. (2014). osmosis | PMG Biology. Pmgbiology.com. Retrieved 6 February 2017, from https://pmgbiology.com/tag/osmosis/ M. Krempels, D. (2017). GR 1 Laboratory: Environment and Development: The Effects of Environment on Seed Germination. Laboratory Exercise, Miami. Grattan, S. (2002). Irrigation Water Salinity and Crop Production (1st ed.). Oakland: ANR Publication. Retrieved from http://anrcatalog.ucanr.edu/pdf/8066.pdf How to Grow Radishes 101 gardenswag. (2011). Gardenswag.com. Retrieved 27 January 2017, from http://www.gardenswag.com/2011/12/how-to-grow-radishes-101/ Khon, C. (2017). Seed Germination [10]. Retrieved from http://www.shsu.edu/academics/agricultural-sciences-and-engineering-technology/ Monga, S. (2014) Imbibition [4]. Retrieved from https://www.slideshare.net/sheelumonga/imbibition-is-the-phenomenon-of-adsorption-of-water Process of Seed Germination | Tutorvista.com. (2017). Tutorvista.com. Retrieved 6 February 2017, from http://www.tutorvista.com/content/biology/biology-iv/plant-growth-movements/seed-germination-process.php Robb, A. (2017). What is Seed Germination? Definition, Process, Steps Factors Video Lesson Transcript | Study.com. Study.com. Retrieved 24 February 2017, from http://study.com/academy/lesson/what-is-seed-germination-definition-process-steps-factors.htmlp Seed. (2016). ScienceDaily. Retrieved 19 February 2017, from https://www.sciencedaily.com/terms/seed.htm Shuttleworth, M. (2008). Validity and Reliability How to Know if the Research is Correct?.Explorable.com. Retrieved 13 May 2016, from https://explorable.com/validity-and-reliability The Effects of Osmosis. (2017). Etomica.org. Retrieved 6 February 2017, from http://www.etomica.org/app/modules/sites/Osmosis_old/Background1.html Diagram Sources Biology 1903,. (2017). Eudicot germination.. Retrieved from http://bio1903.nicerweb.com/Locked/media/ch38/38_10SeedGermination-dicot.jpg EdExcel,. (2014). There is an opening in the testa called the micropyle that allows water to move into the seed causing it to swell and thus rupture the seed coat to allow the embryo plant to emerge.. Retrieved from https://pmgbiology.files.wordpress.com/2014/06/image024.gif imgarcade.com,. (2017). osmosis 1. Retrieved from https://image.slidesharecdn.com/osmosisamazingss-111004150133-phpapp01/95/osmosis-1-8-728.jpg Pearson Education Inc.,. (2017). Isotonic, Hypotonic, and Hypertonic Solutions. Retrieved from http://www.phschool.com/science/biology_place/biocoach/biomembrane1/images/Tonic2.gif University of Agricultural Sciences and Natural Resources Gorgan,. (2012). Effect of NaCl concentration on germination of Velvetleaf (A) and Bamyardgrass (B). Retrieved from http://www.scielo.br/img/revistas/pd/v28n3/02f03.gif

Fishes :: essays research papers

There are two classes of fishlike creatures in the Chordate Phylum. The first is Chondrichthyes Class, which comprises mainly of Sharks and Rays. The seconds is the common Bony fishes of the class Ostechithyes. The apparent similarities between each speech are only skin deep. They have similar dapperly solely because of convergent evolution and not because of any close evolution connection. There paired fins can identify class Chrondrichthyes, which comprises namely of sharks and rays, their completely cartilaginous skeletons and biting jaws characteristic of the group. Chrondrichthyes are mainly carnivorous, and the sharks have highly adept senses for vision, olfaction, and hearing. They even posses a system of microscopic organs which can detect changes in water pressure around the shall. Sharks do not possess gills flaps like a fish so a shark must continuously move in order to obtain enough oxygen to survey. The large teeth of a shark are evolutionarily derived from jagged skin scales. Which are apparent on shark’s ancestor’s Placodermi class. The digestion system of a shark contains a “spiral valve'; intestinal system, which increases the surface area and lengthens the time food is digested in the unusually short intestine system of a shark. Sharks sexually reproduce. Unlike a shark, rays have flattened bodies so they can hide themselves in the sa nd at the bottom of any shallow water area and wait for a meal. Rays also have a whiplike tail for defense and jaws, which it uses to crush mollusks and crustaceans. Class Osterrichhthyes has the most separate species of any vertebrate class. Unlike their oceanic cosines Bony fish have a skeleton made from calcium phosphate and a slimy skin covered by bony armorlike scales. Fish of the Osterrichhthyes class have gill flaps call an operculum. On the side of there head which have flaps that move while the fish is stationary drawing in water which the fish can convert into oxygen. An unusual characteristic of bony fish is that they can control their density and this control their buoyancy by means of a unique swim bladder. Fish system of flexible fins in another adaptation the fish have made. Unlike sharks bony fishes fertile externally and even in the Osterrichhthyes Class there is great variation in reproductive techniques. There are two distinct subclasses of fishes, Ray finned and fleshy finned, each has a common ancestor. Though divergent evolution the ray finned fish have become a separate class from the fleshy finned.

A Time to Kill (1996) Argumentative Paragraph

A Time to Kill (1996) Violations of the Canadian Charter of Rights & Freedoms In the movie A Time To Kill, many rights & freedoms were violated according to the Canadian Charter of Rights & Freedoms. In this paragraph, three very big & important rights and/or freedoms will be discussed. The first is section 2 (Fundamental Freedoms), part c. The freedom of peaceful assembly was violated seven times in the movie; the most prominent is when the KKK formed outside the courthouse & demanded that Carl Lee be pronounced guilty or else they’re going to get violent, that is in direct violation of that freedom.Section 2, part d (freedom of association) was also violated as the KKK clearly violated that freedom by fundamentally being in existence because the purpose of their association is to hurt or kill anyone who lives in the United States of America and is not Caucasian and does not follow Christianity or Catholism. The second violation is Section 15 (Equality Rights) subsection 1. T his right provides equality before and under the law and equal protection and benefit of the law.Before & during the trial, Carl Lee was held in a segregated prison cell, which isn’t so bad but still racist, the next unfair treatment to Carl Lee was being put on trial in front of a bias and all white jury. When Carl Lee’s lawyer requested that the venue of the trial be changed due to the fact that the jury is all-white and bias, he hoped it be changed to a venue where the jury will be maybe fifty percent black.The judge, who is white, denied that request quite blatantly and anyways started the trial in Canton with a bias jury, which later on in the movie proved to extremely racist in their reasoning for Carl Lee being guilty. The third and last of many other rights & freedoms that have been violated in this movie is, section 13 (treatment or punishment). Everyone has the right not to be subjected to any cruel and unusual treatment or punishment. This right has been vio lated and abused in so many ways.Chronologically, Carl Lee’s daughter was raped and brutalized by the two racist red necks, Carl Lee being in a fit of rage procures an automatic rifle with a high ammunition capacity and shot those two men in cold blood while unintentionally severely injuring an officer of the law. If those violations weren’t enough, the KKK clan tries to punish the white lawyer for representing a black man by almost burning down his house and intentionally abusing and intending to kill that same lawyer’s paralegal.The clan capped it off by trying to assassinate Carl Lee’s lawyer with a high-powered sniper rifle, but the assassin missed and killed an officer (state trooper/soldier) of the United States of America. The Canadian Charter of Rights & Freedoms or any other similar constitution of rights and freedoms evidently was not implemented in the time present in the movie, but what is evident is that our society today has learned from tho se ethical & moral mistakes of the past and created policies, rights & freedoms to help prevent those mistakes from ever happening again.

How and Where to Publish Your Short Stories

How and Where to Publish Your Short Stories How and Where to Publish Your Short Stories How and Where to Publish Your Short Stories By Ali Hale One reader asks: â€Å"What advice would you give to someone who has bags of passion and loves life and just happens to have lots of stories and would like to know how to publish or where to publish?† I’m really glad this reader writes from the heart. A short story which is meaningful to you, which celebrates life and which is written with real spirit is much more likely to meet with success than a technically good story without meaning for the author. If you’ve got a stack of short pieces that you’ve written for your own enjoyment and that of friends, consider sharing them with a wider audience. There are dozens of ways to do this, from entering writing competitions to submitting work to magazines to self-publishing, and I’ll discuss a few below. Questions to ask before trying to publishing your story Is your work a complete piece? Even when you’re writing from real life experience (as the reader who asked the question above was), your story needs to be well-shaped, with a beginning, middle and end. There also needs to be some conflict – whether between two characters, or just in a character’s own mind – at the start of the story which is then resolved by the time the story concludes. Without this, your work will read as an anecdote – interesting, perhaps, but not suitable for publication as a story. What genre does the story fit into? Whether you’re aiming for publication in a magazine or journal, or whether you’re planning to self-publish your work, you need to have a clear idea what genre the story is. If you’ve written a science fiction piece, you’ll have little luck submitting it to a magazine of Westerns. And your sweet story about your cat is unlikely to please the readers of â€Å"Tales of the Undead†, however well-written it is. Where to Publish Your Work Either you need to find someone else – probably a magazine editor – who likes your story and wants to publish it, or you need to self-publish. You will probably reach a wider audience with the former method, and you may receive some welcome remuneration, but the latter option gives you total control over when and where your work appears. Publications which accept short stories There are hundreds of magazines, e-zines and websites where short stories are published, and some pay professional rates. One good place to start is the magazine shelves of your local newsagents. Are there any publications devoted to fiction? For example, the UK has many magazines aimed at women such as â€Å"Take a Break†, â€Å"Woman’s Weekly† and â€Å"My Weekly† which publish a couple of short stories each week – and bring out a monthly collection of twenty or so stories. If your writing fits into this genre – commercial in style, with a sympathetic main character (usually a woman) and a positive ending – then they are definitely worth considering. Ive found the blog Womens stories: read, write, enjoy! invaluable for advice on this genre. If you write science fiction, fantasy, horror or literary fiction, you’re unlikely to find magazines devoted to these on the shelves. Try searching online for small magazines which people subscribe to by mail-order: you may be able to order a back issue cheaply or free. Or look for e-zines which you can submit work to online. Self-publishing your stories You can publish your work for free on a website. One easy way is to set up a blog (try www.blogger.com) and post a new short story every week. There are lots of easy ways to create a full website too – try Google Page Creator (Link no longer active). You don’t need to be very â€Å"technical† and you certainly don’t need to be able to programme or understand terms like â€Å"HTML† and â€Å"FTP†. If you are fairly web-savvy, though, you might choose to pay for a domain name and professional web hosting. I’d recommend this if you’re serious about your writing as it means you can use your site as a professional-looking showcase for your work. The other option is to publish printed versions of your stories, to circulate around friends and family – and perhaps more widely. Traditional self-publishing in this way involved paying thousands of pounds for several hundred or thousand copies of your book: new â€Å"print-on-demand† technology, though, means that it’s cost-effective to print just a few copies of your book. A volume of your best short stories could make a lovely present – far more interesting and memorable than a box of chocolates. I recommend Lulu, which I used to print a single copy of my first novel manuscript. It cost me  £7 (about $14) for the whole book, including the postage: I’d have spent just as much on paper and ink if I’d printed it at home, and the result was a high-quality glossy-covered paperback. Lulu’s site is simple to use, and takes you step-by-step through the process of uploading your work and choosing the format of your book. Need to know more? I’ve only touched on some of the issues about publishing short stories, so if there’s something you’d like to know more about, or anything I’ve not covered, please leave a comment here – or use the feedback form on the Contact page – and I will happily address it in a future article. And look out for upcoming articles covering revising your writing, formatting your manuscript correctly, markets for your work, entering short story competitions and more†¦ Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:How to Punctuate References to Dates and TimesAmong vs. AmongstWriting Styles (with Examples)

Possible Solutions for CSC

Possible Solutions for CSC CSC is facing a certain kind of decline and the company is selling its facilities to gain some revenue. The company is selling one of its units in Australia, Paxus, to Adcorp a service company (South Africa).1Advertising We will write a custom report sample on Possible Solutions for CSC specifically for you for only $16.05 $11/page Learn More It is possible to note that one of the major issues CSC is facing now is emergence of new competitors.2 Many new businesses are entering the market (including quite large corporations that were not the company’s competitors previously, e.g. Microsoft, Amazon, etc.). The company has to come up with new strategies to overcome one of the most burning issues, i.e. significant competition. Notably, competition is an inevitable part of the business world. However, it is quite a serious issue for CSC. Competitors offer more services at lower prices and many of the company’s clients cease to work with CSC. This is sue has another impact. The company can lose many professionals as they can be offered higher salaries One of the major causes of the serious issue is that the company has long used a strategy of avoidance. CSC has tended to avoid competition by moving to other niches.3 Therefore, the company has no experience in operating in a competitive environment. The company has not worked out specific strategies to keep clients loyal to the company. The company’s attitude towards human resources development is also quite hazardous as they tend to invest in development of few professionals who have already made a considerable contribution.4 This can make many employees less motivated to work for the company. These employees can leave CSC and started working for competitors. Some claim that the company can focus on providing services to vertical industries and â€Å"move away from the commodity market†.5 It can help the company meet short-term goals as this will help them to find their clients in other niches.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, this solution can be quite hazardous in terms of long-term goals. Leaving some niches in the market, the company will lose its clients. Besides, when the company enters new niches, it will face competition there, sooner or later. The company may end up losing all possible niches in the market. A better solution is to change the very strategy of the company that focused on niches where competition was low. The company should focus on development of new strategies to remain competitive in the changing environment.6 This will help CSC remain in the market as well as keep its customers and/or gain new clients, which is the major goal of any company. This will also help the company be focused on further development, rather than looking for other niches and possible ways to escape from competition. With this major goal in mind, the company can make certain steps to pursue the aim. CSC should continue developing relations with existing clients. The major advantage of the company is its being a global and diversified business. CSC has already developed a reputation of a reliable company. Therefore, it is important to emphasize these advantages. Bibliography â€Å"Computer Sciences Corporation: CSC Agrees to Sell Australian IT Staffing Unit.† 4-traders, 2012, accessed from 4-traders.com/COMPUTER-SCIENCES-CORPORA-12190/news/Computer-Sciences-Corporation-CSC-Agrees-to-Sell-Australian-IT-Staffing-Unit-15595309/. Horton, Michael. Interview, Business Capstone Interviews, 2011, accessed from https://mcmaweb01.curtin.edu.au/content.php?content_id=382. Schermerhorn, John R., Paul Davidson, David Poole, Alan Simon, Peter Woods, So Ling Chau. Management Foundations and Applications. Milton: John Wiley Sons, 2012.Advertising We will write a custom report sample on Possible S olutions for CSC specifically for you for only $16.05 $11/page Learn More Footnotes 1. â€Å"Computer Sciences Corporation: CSC Agrees to Sell Australian IT Staffing Unit,† 4-traders, 2012, accessed from 4-traders.com/COMPUTER-SCIENCES-CORPORA-12190/news/Computer-Sciences-Corporation-CSC-Agrees-to-Sell-Australian-IT-Staffing-Unit-15595309/. 2. Michael Horton, Interview, Business Capstone Interviews, 2011, accessed from https://mcmaweb01.curtin.edu.au/content.php?content_id=382. 3. Ibid. 4 Michael Horton, Interview, Business Capstone Interviews, 2011, accessed from https://mcmaweb01.curtin.edu.au/content.php?content_id=382. 5. Ibid. 6. John R. Schermerhorn, Paul Davidson, David Poole, Alan Simon, Peter Woods, So Ling Chau, Management Foundations and Applications (Milton: John Wiley Sons, 2012), 14.

Mans Journey Into Self In Heart Of Darkness And Apocalypse Now Essays

Mans Journey Into Self In Heart Of Darkness And Apocalypse Now Essays Man's Journey into Self in Heart of Darkness and Apocalypse Now Inherent inside every human soul is a savage evil side that remains repressed by society. Often this evil side breaks out during times of isolation from our culture, and whenever one culture confronts another. History is loaded with examples of atrocities that have occurred when one culture comes into contact with another. Whenever fundamentally different cultures meet, there is often a fear of contamination and loss of self that leads us to discover more about our true selves, often causing perceived madness by those who have yet to discover. The Puritans left Europe in hopes of finding a new world to welcome them and their beliefs. What they found was a vast new world, loaded with Indian cultures new to them. This overwhelming cultural interaction caused some Puritans to go mad and try to purge themselves of a perceived evil. This came to be known as the Salem witch trials. During World War II, Germany made an attempt to overrun Europe. What happened when the Nazis came into power and persecuted the Jews in Germany, Austria and Poland is well known as the Holocaust. Here, human?s evil side provides one of the scariest occurrences of this century. Adolf Hitler and his Nazi counterparts conducted raids of the ghettos to locate and often exterminate any Jews they found. Although Jews are the most widely known victims of the Holocaust, they were not the only targets. When the war ended, 6 million Jews, Slavs, Gypsies, homosexuals, Jehovah's Witnesses, Communists, and others targeted by the Nazis, had died in the Holocaust. Most of these deaths occurred in gas chambers and mass shootings. This gruesome attack was motivated mainly by the fear of cultural intermixing which would impurify the "Master Race." Joseph Conrad?s book, The Heart of Darkness and Francis Coppola?s movie, Apocalypse Now are both stories about Man?s journey into his self, and the discoveries to be made there. They are also about Man confronting his fears of failure, insanity, death, and cultural contamination. During Marlow?s mission to find Kurtz, he is also trying to find himself. He, like Kurtz had good intentions upon entering the Congo. Conrad tries to show us that Marlow is what Kurtz had been, and Kurtz is what Marlow could become. Every human has a little of Marlow and Kurtz in them. Marlow says about himself, "I was getting savage (Conrad)," meaning that he was becoming more like Kurtz. Along the trip into the wilderness, they discover their true selves through contact with savage natives. As Marlow ventures further up the Congo, he feels like he is traveling back through time. He sees the unsettled wilderness and can feel the darkness of it?s solitude. Marlow comes across simpler cannibalistic cultures along the banks. The deeper into the jungle he goes, the more regressive the inhabitants seem. Kurtz had lived in the Congo, and was separated from his own culture for quite some time. He had once been considered an honorable man, but the jungle changed him greatly. Here, secluded from the rest of his own society, he discovered his evil side and became corrupted by his power and solitude. Marlow tells us about the Ivory that Kurtz kept as his own, and that he had no restraint, and was " a tree swayed by the wind (Conrad, 209)." Marlow mentions the human heads displayed on posts that "showed that Mr. Kurtz lacked restraint in the gratification of his various lusts (Conrad, 220)." Conrad also tells us "his... nerves went wrong, and caused him to preside at certain midnight dances ending with unspeakable rights, which... were offered up to him (Conrad, 208)," meaning that Kurtz went insane and allowed himself to be worshipped as a god. It appears that while Kurtz had been isolated from his culture, he had become corrupted by this violent native culture, and allowed his evil side to control him. Marlow realizes that only very near the time of death, does a person grasp the big picture. He describes Kurtz?s last moments "as though a veil had been rent (Conrad, 239)." Kurtz?s last "supreme moment of complete knowledge (Conrad, 239)," showed him how horrible the human soul really can be. Marlow can

What Makes You Happy Essay Example | Topics and Well Written Essays - 1000 words

What Makes You Happy - Essay Example And out of goodwill or by habit, we actually wish one another happiness. What are the criteria of happiness? By what standards are we said to be happy? What is the road to happiness? The criteria against which we benchmark our own or another’s happiness are normative and descriptive of our condition of being. These may be physical, social, economic, and even spiritual. By these same standards we gauge our level of attainment of happiness. Now, the road to happiness is presumably that which we reasonably have to pass – to the point that it becomes something off the beaten path. But what is this thing called happiness? Philosophers have counseled us for centuries, if not for millennia, about the nature of happiness, and how it is the singular goal of human life. Meaning to say, happiness is the life proper to man. Moreover, different ethical theories are significantly theories of happiness or rational attempts to know what truly completes the human person. Briefly, we can cite that happiness is both at the same time a state of wellbeing characterized by goals achieved and a positive attitude towards change. Describing happiness as wellbeing affirms the necessary orientation towards personal integration. It is when we see ourselves connected with others, especially with something larger than our own interests like God, country, family, etc., can we say we are happy. Personal integration therefore is all about discovering our place and role in the scheme of things within which we realize our life’s purpose. Thus, happiness is wholeness of life. But can we be assured of happiness in the light of the evolving times? Is happiness still possible at a time when most often people explicitly complain from distress and burnout? That â€Å"human anguish in modern minds is tethered to the events that would have caused fitness failure in ancestral times,† (Buss, 2000), is one observation that illustrates happiness as fundamentally an experience of wholeness in the light of environmental change. Accordingly, our concept of happiness must be adequately molded by an evolutionary perspective. Evolution is a creative process. It is the way of the universe and of everything involved in it, including us human beings. As human beings ourselves we are part of the evolving process that leads to the fulfillment of our destiny resulting in our happiness. Thus, if happiness is every human being’s goal, he must be willing to understand the evolution it has undergone. By adopting an evolutionary mindset we can appreciate and benefit from the evolution of happiness. The Darwinian model of evolution has been expanded to include not only biological species but also social, cultural, and organizational realities. Everything is undergoing important transformations to achieve its designed wholeness. Evolution teaches us a painful but an important lesson: the inevitability of change. As Charles Darwin (1958, 444) eloquently expresses it: â €Å"Whoever is led to believe that species are mutable will do good service by consciously expressing his conviction.† In other words, the sooner we accept to live by this reality of evolution, the better for us. As humans we adapt to survive, that is, to be happy. Indeed, happiness is a function of our capacity for meaningful adaptation. Our failure in this life-altering human condition causes unhappiness. However, it is the same process of evolution that equips us with built-in psychological apparatus to help us deal with unhappiness and eventually to achieve happiness. With happiness as the end of human existence, anything else like pleasure, power, and wealth becomes nothing but a condition of attaining it. In other words, in view of happiness which man seeks he inevitably engages in the satisfaction he derives from such things. What is

ANALYSIS OF THE OFFICE OF MANAGEMENT AND BUDGET, OFFICE OF FEDERAL Essay - 1

ANALYSIS OF THE OFFICE OF MANAGEMENT AND BUDGET, OFFICE OF FEDERAL PROCUREMENT POLICY PROPOSED POLICY FOR IN SOURCING WORK RESERVED FOR PERFORMANCE BY FEDERAL GOVERNMENT EMPLOYEES - Essay Example In accordance to circular, its main purpose is to achieve economy and enhance productivity, retain governmental functions in-house, and rely on the commercial sector. Though it provides a structure to the government for outsourcing functions but did not provide clear guidance to the contractors. Government personnel the â€Å"inherently governmental† performing work in which policy and law functions in accordance to the â€Å"intimately related to the public interest†. Federal Activities Inventory Reform (FAIR) Act of 1998, legally defines the functions of the â€Å"inherently government†. The fact that differing between the work must be performed by government employees versus what type of work should be performed by government employees. In 2009, Congress noticed the lack of clarity over whether the functions should only be performed by government employees or can be performed by either government employees or contractors. In Obama’s administration, this debate over the â€Å"inherently governmental† has prioritized the contracting policy memorandum on 4 March, 2009 (Obama, 2009). The memorandum states: Government outsourcing for services also raises special concerns. For decades, the Federal Government has relied on the private sector for necessary commercial services used by the Government, such as transportation, food, and maintenance. Office of Management and Budget Circular A-76, first issued in 1966, was based on the reasonable premise that while inherently governmental activities should be performed by Government employees, taxpayers may receive more value for their dollars if non-inherently governmental activities that can be provided commercially are subject to the forces of competition. (Obama, 2009) The line between inherently governmental activities has been defined inadequately. And as a result the contractors are performing as inherently governmental functions. In response to the debate, Office of

At&T Research Paper Example | Topics and Well Written Essays - 1500 words

At&T - Research Paper Example it covers the national and the regional business markets, spending $100K-1M & $50K-100K on each respectively (Kalata, 2011). The SMB currently has 125K accounts. Besides these three major groups, it has global ramifications which it labels as ‘Most of World’ (MOW) which incorporates the non US based clientele, where the projected spend is $500K, and also offers government solutions in the local government, educational and medical sectors’ (Kalata, 2011). AT&T offers network, devices as well as applications’ to its consumer base. Focus Strategy AT&T has developed its product lines for its varied customer base by focusing on differentiation and cost leadership which can be illustrated with Porter’s Generic Model. ... It has also diversified into the TV broadcast (DIRECTV) and yellow pages business, offering multimedia local search solutions. Their IP (Internet Protocol) based business communications services are considered the most advanced in the world. The company offers tailor made solutions for the different cultural groups within the United States , never forgetting what is important for the consumers, shareholders, business associates and employees. Key Success Metrics In the highly competitive global environment, survival and sustainability of a company depends upon the level of its adaptability to the continuously changing consumer demand, ability to come up with affordable and technically abreast products for its market, good employee management and judicious expenditure of resources. In terms of its financial infrastructure, AT&T is a giant amongst its competitors and its workforce is one of the best in the telecommunications sector. AT&T has diversified its business and focused on aspe cts in which it can really excel. It has kept its primary focus on developing GSM wireless networks which occupy the envious position of being 88% of the currently prevalent global networks. It is therefore the largest US operator in the global market. Being the best provider of 3G networks, it is gradually focusing on transitioning towards the 4G technology, although its global deployment may take some years. The latest technology in communications known as LTE is already undergoing trials under the aegis of AT&T. The company has invested billions in its wireless networks around the world. In 2009, AT&T invested $17.3 billion and intended to increase the amount further in

NY Times Case Study Example | Topics and Well Written Essays - 2000 words

NY Times - Case Study Example The New York Times suffered a 3% decline in the total revenues. This was attributed to the evolving nature of journalism into new media and the uneven economic conditions that prevail all over the world (The New York Time Company, 2012). The share prices of the company has also fallen down 23% during the last three months and closed at $6.20 on April 16, 2012 (Science, 2012). This is attributed to the fact that advertising revenues have plummeted along with the readership of print based newspapers (Kirchhoff, 2010). The New York Times faces a wide range of competitors from different fronts. In the case of print publications, NY Times and The Globe face competition from The Wall Street Journal, USA Today, The Economist, and The Financial Times. On the online front, the company faces competition from Google News, Yahoo! News, CNN.com, MSNBC.com, Guardian.co.uk, bbc.co.uk, CNet, iVillage and countless others. Recently New York Times, in order to face this challenge has come up with a strategy whereby they intend to diversify their revenues into the digital medium and gaining cost efficiency in all areas. In the print medium, New York Times has cut down the paper size by reducing the width of the paper by 1.5 inches (Press Gazette, 2007). The strategy is also focused on using the strong brand appeal of the company to increase circulation reviews. The last dimension of the strategy is to manage the asset portfolio in such a way that it assists the core operations of the company and also ensures a strong digital presence (The New York Times Company, 2012b). Understanding the changing media and journalism landscape, New York Times Company went through a variety of changes. They limited their online article access to twenty articles per month for normal users and provided unlimited access to digital and print subscribers only. In order to keep the brand recognizable within the web, the company

Assignment Example | Topics and Well Written Essays - 250 words - 67

Assignment Example The drought affected the economy very badly and reduced grain production levels. On top of that, the ‘financial bondage’ was imposed by the IMF and World Bank, although this term is not used in the article. In league with other Western powers and the media, they engaged in lies about Zimbabwe that made matters difficult for the country. Together with the land issue re-erupting after war veterans demanded compensation, these circumstances led to Zimbabwe’s financial woes in 1997 and more troubled years ahead. The land issues have roots in the 1930 Land Appropriation Act, which restricted the native black people’s access to land under British colonial rule in favor of the white settlers. This put pressure on the limited land available to blacks in tribal reserves. After independence, the Lancaster House Agreement only postponed resolving the problem by protecting white owners for another decade. The 1985 Land Acquisition Act did try to alleviate the problem through land redistribution, but problems such as racial tensions and overcrowding persisted. Then the demands of the war veterans only added to the pressure. President Mugabe took a bold step by forcefully taking land back from whites and distributing it among the majority blacks, but favoritism and corruption were evident, and therefore, ordinary Zimbabweans continue to suffer. Zimbabwe is in dire need of addressing issues of inequality, ensuring self-sustenance, protection from outside exploitations, elimination of corrupt and the implementation of fair practices, and above all good governance if it is to prevent a total Assignment Example | Topics and Well Written Essays - 250 words - 223 Assignment Example His second argument was based on and backed by observations made by fellow astronomer, Adriaan van Maanen. Van Maanen claimed to have observed he Pinwheel Galaxy rotate. For this to be possible, it would mean that it was revolving at a speed faster than the speed of light, which was impossible. Andrew Mackellar was unfortunate to lose the prize. He made his discovery at a time that World War II was at its peak. All efforts were towards winning the war and there wasn’t an opportunity for him to present his findings to fellow scientists at a

Exposure to Light at Night increases the risk of Breast Cancer Article

Exposure to Light at Night increases the risk of Breast Cancer - Article Example Female breast principally entails of lobules which are the milk-producing glands, the tiny ducts that transport milk to the nipple from the lobules, the fat tissues referred to as the tumor, the connecting tissues found around the lobules and ducts, lymphatic and blood vessels the other part of the killing phrase is cancer. Riley observes that cancer is a word given to a disease where abnormal cells split with no control and are capable of leaving tumor to attack other tissues (Riley 36). These cells can multiply through the body through blood and lymph systems. Breast cancer is a cruel tumor that originates from the cells of the breast. A cruel tumor is a collection of cancer cells with the intention growing into the immediate tissues stretch to far-away parts of the body. These occur nearly entirely in women, however, men may catch it, too. A study investigated whether exposure to light at night-time increases the threat of breast cancer, this is likely by suppressing the standard nocturnal creation of melatonin by the pineal gland and this in return, could boost the discharge of estrogens by the ovaries (Schernhammer 1563). Such disclosure is related to the rising risk of breast cancer among women. In simple terms, light exposure through the night suppresses melatonin creation. In a case-patients aged 20–74 years, were diagnosed in three years, particularly from November 1992 to March 1995. They were regularly matched depending on 5 year age group. A person was used to physically interview and gather details on sleep behaviors, bedroom lighting, and surroundings in a decade before diagnosis and lifetime profession history. Odds ratio and ninety-five percent self-assurance intervals were approximated by use of restrictive logistic falling off, with alterations for other possible hazard factors.  Ã‚  

NY Times Case Study Example | Topics and Well Written Essays - 2000 words

NY Times - Case Study Example The New York Times suffered a 3% decline in the total revenues. This was attributed to the evolving nature of journalism into new media and the uneven economic conditions that prevail all over the world (The New York Time Company, 2012). The share prices of the company has also fallen down 23% during the last three months and closed at $6.20 on April 16, 2012 (Science, 2012). This is attributed to the fact that advertising revenues have plummeted along with the readership of print based newspapers (Kirchhoff, 2010). The New York Times faces a wide range of competitors from different fronts. In the case of print publications, NY Times and The Globe face competition from The Wall Street Journal, USA Today, The Economist, and The Financial Times. On the online front, the company faces competition from Google News, Yahoo! News, CNN.com, MSNBC.com, Guardian.co.uk, bbc.co.uk, CNet, iVillage and countless others. Recently New York Times, in order to face this challenge has come up with a strategy whereby they intend to diversify their revenues into the digital medium and gaining cost efficiency in all areas. In the print medium, New York Times has cut down the paper size by reducing the width of the paper by 1.5 inches (Press Gazette, 2007). The strategy is also focused on using the strong brand appeal of the company to increase circulation reviews. The last dimension of the strategy is to manage the asset portfolio in such a way that it assists the core operations of the company and also ensures a strong digital presence (The New York Times Company, 2012b). Understanding the changing media and journalism landscape, New York Times Company went through a variety of changes. They limited their online article access to twenty articles per month for normal users and provided unlimited access to digital and print subscribers only. In order to keep the brand recognizable within the web, the company

Exposure to Light at Night increases the risk of Breast Cancer Article

Exposure to Light at Night increases the risk of Breast Cancer - Article Example Female breast principally entails of lobules which are the milk-producing glands, the tiny ducts that transport milk to the nipple from the lobules, the fat tissues referred to as the tumor, the connecting tissues found around the lobules and ducts, lymphatic and blood vessels the other part of the killing phrase is cancer. Riley observes that cancer is a word given to a disease where abnormal cells split with no control and are capable of leaving tumor to attack other tissues (Riley 36). These cells can multiply through the body through blood and lymph systems. Breast cancer is a cruel tumor that originates from the cells of the breast. A cruel tumor is a collection of cancer cells with the intention growing into the immediate tissues stretch to far-away parts of the body. These occur nearly entirely in women, however, men may catch it, too. A study investigated whether exposure to light at night-time increases the threat of breast cancer, this is likely by suppressing the standard nocturnal creation of melatonin by the pineal gland and this in return, could boost the discharge of estrogens by the ovaries (Schernhammer 1563). Such disclosure is related to the rising risk of breast cancer among women. In simple terms, light exposure through the night suppresses melatonin creation. In a case-patients aged 20–74 years, were diagnosed in three years, particularly from November 1992 to March 1995. They were regularly matched depending on 5 year age group. A person was used to physically interview and gather details on sleep behaviors, bedroom lighting, and surroundings in a decade before diagnosis and lifetime profession history. Odds ratio and ninety-five percent self-assurance intervals were approximated by use of restrictive logistic falling off, with alterations for other possible hazard factors.  Ã‚  

A Comedy Without Substance by William Shakespeare Essay Example for Free

A Comedy Without Substance by William Shakespeare Essay Old and new comedy both appear during the play, they are only produced for entertainment purposes.Old comedy usually sees a plot with a problem to overcome. This is attempted with a absurd plan, often leading to satire and buffoonery.These key features of old comedy are shown when Hero has to fake her death in order for Claudio to marry her and dogberry and verges court case to gain respect and honour.New Comedy is also visible in the play, it ischaracterised by young man chasing a young woman, the protagonist has to overcome social difficulties in order to succeed in pursuit and eventually ends with restoration. Claudio and Hero are clear examples of old comedy, however Benidick and Beatrice don’t fit into this typical mold but are key romantics. The defective Exchange is a conversation which breeches usual rules of conversation (Grice’s Maxims) which are:1.Be truthful 2. Be concise. 3. be clear. 4. be relevant. In Much Ado About Nothing, this is reflected through those who are out of step or disagree with society.Dogberry and his companions of the middle-class are key characters of this. The use of breeching Grices Maxims in Much ado about nothing cause the play to become a comedy without substance.Dogberry breaks the maxims by not being relevant as he says â€Å"Thou wilt be condemned into everlasting redemption for this†Shakespeares character Dogberry says redemption instead of damnation, this is a malapropism.The fact that he means precisely the opposite of what he so passionately exclaims makes this a comical use of irony.This technique specifically used here potrays this play to be a comedy without substance as this does not at all having any meaning behind it. However Grice Maxims are also broken by Benidick and Beatrice, â€Å"Well, you are a rare parrot-teacher† â€Å"A bird of my tongue is better than a beast of yours† â€Å"I would my horse had the speed of your tongue, and so good a continuer. But keep your way, i Gods name; I have done.† â€Å"You always end with a jades trick: I know you of old†. Shakespeare uses Bendic k and Beatrices merry war for the audience to percieve the characters true feelings for one another, despite the characters not knowing so creating dramatic comedy. They are breaking the Grice Maxim of be truthful. Shakespeare covers these characters true feelings and mixes between good and bad roles of characters. Therefore this shows Much Ado About Nothing is a comedy with substance as Shakespeare explores the geography of human soul. Shakespeare uses comic pairing to create comedy from their dialogue and interaction. Much ado about nothing therefore here is represented as only for entertainment so is a comedy without substance.Dogberry and his companions enter the play at a moment of high drama. â€Å"Come hither, neighbour Seacoal. God hath blessd you with a good name. To be a well-favoured man is the gift of fortune, butto write and read comes by nature† â€Å"Both which, Master Constable â€Å"You have. I knew it would be your answer. Well, for yourfavour, sir, why, give God thanks and make no boast of it; andfor your writing and reading, let that appear when there is no need of such vanity† Dogberry messes his words through out all of his lines.He mistakes writing and reading as a sign of vanity which allows the audience to get a glimpse of exactly how Dogberry views the world. To him, being a learned man is a good way to show off how refined you are. He attempts to use a wide range of speech to convince everyone that’s he’s a gentleman, even though he doesn’t really have a grasp of the vocabulary he employs, he is trying to decieve those of upper class. This is purely for laughs and entertainment without any kind of meaning behind it, therefore proving the play is a comedy without substance. However the Beatrice and Benidck are comically paired by Shakespeare to create comedy, however this shows Much Ado About Nothing is a comedy with substance as there is a key message behind this pairing.â€Å"Why, then your uncle, and the Prince, and Claudio Have been deceived; for they swore you did† â€Å"Do not you love me?† â€Å"Troth, no; no more than reason. â€Å"Why, then my cousin, Margaret, and Ursula.Are much deceivd; for they did swear you did†Ã¢â‚¬Å"They swore that you were well-nigh dead for me† Shakespeare potrays Benedick and Beatrice as having a view that everyone around them i s deceived about their love for each other, but they’re only fooling themselves.Here Shakespeare expresses that despite Bendick and Beatrices clear intelligence and wit, they themselves are unable to show their true feelings. This shows the play is a comedy with substance. Their clever wit is used to decive eachother, however this produces dramatic irony as the audience know this is not the case.â€Å"I would my horse had the speed of your tongue, and so good acontinuer. But keep your way, a Gods name! I have done† â€Å"You always end with a jades trick. I know you of old†.Shakespeare uses the two characters language as weapons, but they never seem to be able to end or resolve their fights. Benedick backs out first, this creates a comedy with substance as women in the Victorian times were supposed to be seen and not heard. Shakespeare uses characters so the audience to laughing with and laughing at them.The audience laughs openly at Dogberry and the townsmen whereas they do not laugh outright at the people of the court, except in the case of Beatrice and Benedick and the way they are deceived and deceive themselves which suggests more respect is given for the higher class. This shows it is a comedy with substance as it is shown here the difference in which classes are taken as.Dogberry, a watchman is comical relief for the comedy itself. He is memorable in that he constantly uses malapropisms, or incorrect uses of words, in his dialogue. Goodman Verges, sir, speaks a little off the matter-an old man, sir, and his wits are not so blunt. Shakespeare uses malapropism here, instead of sharp he says blunt, this creates dramatic comedy as we are laughing at Dogberrys dialogue mistakes. This is only seen in the lower class characters. Despite Dogberry sussing out Don John he is still considered to be the almost clown of the play.Another low class character is Margret,, in contrast with Dogberry she is not trying to gain higher respect, she has no respect for herself..â€Å"Of what, lady? of speaking honorably?† Whilst talking to Hero while she is having doubts she mentions the word honourable this creates dramatic irony since the plot is about to turn into a question of honourbaility due to Margrets actions.This part of the play is purely for entertainment for the build up to the plot so therefore Much Ado about nothing is a comedy without substance. Shakespeare uses the upper class to allow the audience to laugh with them. These characters are better educated and have more wit. Beatrice is one of these characters â€Å"I had rather hear my dog bark0` at a crow, than a man swear he loves me.† This creates dramatic comedy as men usually have that attitude towards love and women. Shakespeare uses Beatrice to portray a dominant,powerful woman who can fight her own battles compared to the steretypical woman role.This is purely just for entertainment to create comedy.However Bendick despite his higher education reads into things too much and is tricked into thinking Beatrice likes him which causes collusion â€Å"Ha! Against my will I am sent to bid you come in to dinner.Theres a double meaning in that. I took no more pains for thosethanks than you took pains to thank me. Thats as much as to say, Any pains that I take for you is as easy as thanks. If I do not take pity of her, I am a villain; if I do not love her, I am a Jew. I will go get her picture† Benedick convinces himself that there†™s underlying romantic meaning in Beatrice’s words, even when that’s obviously not the case. Love has the power to make us see what we want in conversation. Exclusion is taking place here as Shakespeare shows even higher classes are fooled and mistaken therefore,substance is clear as it shows there is not much difference between the two classes. Shakespeare uses trickery to make Much Ado about Nothing a comedy. Comedy has a substance here as it shows it does not expose evil just a lack of awareness.Hero tricked by Don Pedro as he is wooing Hero for Claudio.Tis once, thou lovest,And I will fit thee with the remedy.I know we shall have revelling to-night.I will assume thy part in some disguise and tell fair Hero I am Claudio,And in her bosom Ill unclasp my heartAnd take her hearing prisoner with the forceAnd strong encounter of my amorous tale†.Don Pedro here manipulates gullible and innocent Hero into falling in love with Claudio. It’s shady that Don Pedro will get Hero to fall in love with his words, thinking they’re Claudio’s words. Claudio and Don Pedro don’t care if they manipulate Hero under falseness,as they’ve only got their eyes on the prize of winning her even if she is deceived into being won by a guy she doesn’t know and has never spoken to. Trickery creates substance as it potrays Shakspeares as evil being seen as a lack of awareness. Beatrice and Bendick are also tricked into loving eachother.Shakespeare creates this for the audience to laugh at their naivety and foolishness despite their typical wit.Much Ado About Nothing is a comedy with substance as the message behind this specific plot is anyone can be decieved and fooled since the wittiest and intelligent of characters get fooled. Don Pedro expresses this.â€Å"Benedick that, in despite of his quick wit and his queasy stomach, he shall fall in love with Beatrice. If we can do this,Cupid is no longer an archer; his glory shall be ours, for we are†Don Pedro and Claudio create deception, but rather than tricking him into loving Beatrice, they are manipulating Benedick into making his own decision. Don Pedro also refers to them as being cupid despite lies and deciet taking place. This play is a comedy with substance as Shakespeare shows even the higher archery of society lie and deciet. Shakespeare critises marriage during the play through using the characters, yet the plot finishes its destination at the moment of resoultion where all is solved by marriage. This shows Much Ado about nothing is a play made purely for entertainment purposes with no substance.

Obesity and Social Demographics in the US

Obesity and Social Demographics in the US Introduction Obesity is not a new term in America. As a matter of fact this is a health condition that has become common to the American citizens and the rest of the world. Sadly, this is not a laughing matter considering the fact that it has led to a number of deaths in the U.S. So, what is obesity? According to the medical-dictionary this refers to â€Å"an abnormal accumulation of body fat, usually 20% or more over an individuals ideal body weight. Obesity is associated with increased risk of illness, disability, anddeath.† A few years back this health issue was not a major problem to the U.S. However, this has greatly changed considering the effects that obesity has on American citizens. Certainly, there are other countries that are also going through the same health problems but American cases on effects of obesity still tops them all. The benefit of having lower body weight is not a big concern for the Americans. This is the main reason why its citizens are not motivated in any way to ensure that they have the recommended body weight. Hence, obesity is continuously increasing more so in the 21st century. The number of people facing obesity problems in this century is higher as compared to the 19th century. Research by the health experts show that out of ten Americans three of them are obese. The number of deaths that obese cause is more than 120, 000 and to top this, there are also huge medical expenses that these individuals have to face. Obesity is a disease that is actually preventable and necessary measures are now being implemented to ensure that the effects are reduced in the coming years. As mentioned earlier United States has been dominating by having the highest rates of people who are obese. However, this changed in 2013 according to recent Global Post July 8th 2013 that Mexico had taken over as the leading nation having more obese cases. In a study conducted by JAMA (Journal of the American Medical Association) in 2008 it revealed that the rates of women suffering from obese were higher than that of the men. According to this study the women’s rates have been constant over the years as compared to the men’s rate that is constantly increasing. Yearly the effects of obese in America are heavily felt since it leads to â€Å"approximately 100, 000-400,000 deaths† as Blackburn, G L; Walker (2005) points out. This is not all, the health care expenditures are also high, and hence the government and the public suffer in paying for services that would reduce the overall effects of obesity. The effects of obesity in the U.S can either be direct or indirect. The direct effects come about as the expenses that are incurred in paying for care and other required services. The negative effects touch on loss of earnings by the individuals that are suffering from obese and absenteeism from work places. Finkelstein, E.A. and Fiebelkorn (2003) argue that the expenses that are incurred as a result of obesity â€Å"exceeds health-care costs associated withsmokingorproblem drinking†. This clearly shows the extent of damage that obesity is causing in America. Indeed it is a major health issue that needs to be taken care of to save the nation from such huge expenses. Prevalence of obesity in U.S The fact that obesity rates in America have increased since 1962 also means that its prevalence is also wide. People from all walks of life are now obese in America; the children, people from different racial backgrounds, men and women all are constantly coming up as obese. Obesity prevalence according to race According to CDC health statistics the prevalence of obesity with regards to race is uneven. This implies that different races have got different rates of obese individuals. Caucasian race In 2010, the rate of obese individuals from this race was 26.8% according to CDC statistics. The rate of men suffering from the disease was higher than for the women from this race. African American race Statistics from CDC proved that the rate of people suffering from obese that were of the African American race was higher than the Caucasian race. This rate was 36.9%. There is also a difference in the rate of men as compared to women. Women from this race had higher rates of obese cases as compared to their counterparts. American Indian race American Indian rate of obese individuals was higher than both Caucasian and the black American race in 2010. Asian race The Asian race in the U.S. had the smallest percentage of obese cases according to statistics from CDC 2010. Latino race The Latino race rates were close to the rates that the African Americans had i.e. 31.9%. The rates of women suffering from obese were higher than men. Mexican American race This race also depicted a percentage prevalence that was closer to the African Americans i.e. 34.1% Hawaiian race This race depicted the highest prevalence rate i.e. 43.5% in 2010 according to statistics from CDC. Obesity prevalence according to gender Judging from the results mentioned above, women have higher rates of obese as compared to the men. This is also true according to Rippe James that â€Å"30 million men and 36 million women† suffer from obese in the U.S. Obesity prevalence according to age group There is also a notable change in the prevalence of obesity in relation to age group. Years back only the adults were suffering from obese disease. This has changed in the 21st century since children are also obese including those that are adolescent. Obesity prevalence according to state Different states in the U.S also bring about a difference in the obesity cases are throughout the nation. Mississippi stands as the state that has the highest rates of obese cases. Colorado has the smallest rate of obese cases. There are different reasons as to why the U.S. citizens are facing high rates of obese individuals as compared to other nations. Some of the reasons are as discussed below: Diet Diet is the main contributing factor to increased rates of obese cases. Truth be told, the media normally portrays the citizens of U.S. as individuals who are normally busy with their regular hustle and bustle. This thus creates a scenario where parents or the adults do not have time to cook. This makes kids to prefer eating from fast food hotels. According to CBS news (2004), 1/3 of children between the age of 4 and 9 eat from fast food hotels on a daily basis. These fast food restaurants normally sell foods that have high fat and carbohydrate content. They are also preferred due to their affordable prices. Without doubt, foods that have got high fat calorie would easily lead to obesity. It is also evident that most Americans love to eat from these fast foods considering the fact that these restaurants increased their sales over the years. Lifestyle The lifestyle that the American citizens are portraying is also another factor that leads to obese. This is the lifestyle where an individual is not engaged in any physical activity either on a regular basis or an uneven basis. With the advancement in technology more and more American kids are simply idling at home playing computer games, watching television, reading etc. This implies that they do not engage in any activity that would help them burn the calories that they take in. The adults are also â€Å"not active at all† (Rippe James). As a result the regular eating on fast foods restaurants as mentioned above combined with sedentary lifestyle will obviously lead to obesity. Most of the Americans do not engage in physical activities e.g. working out in the gym, morning jogs, walking, swimming etc. Therefore, excess calories in their systems eventually lead to obesity cases and aftermath complications. Social transformation Humans were made to be social in nature. This generally affects their eating habits considering the fact that as more people get together it is normal to have meals to go along with the socialization. This is everywhere, sports zones you will find food being served e.g. popcorns and soda, in parties’ people would want to taste what they have always envied. The same case applies to funerals since individuals are normally served while mourning. The social lives that Americans engage into highly contribute to their eating habits and thus in the end leading to obese cases. The advancement in technology in the U.S. has also paved way for sedentary lifestyles. People spend more time watching TV and posting information on the social sites. News media has also affected social lives of American citizens by focusing too many advertisements on food and the worst part is the fact that children are mostly used in the commercials. This thus motivates the kids to each such food in large quantities. Measures to help reduce obese disease in the U.S On the bright side, Americans are doing the best they can to ensure that obese cases are reduced. Some of the effective measures that are already taking place are advocating of proper eating habits. The banning of junk foods in schools is also helping in making America an obese free nation. Several organizations have made it their duty to pass out a message to the Americans about the effects of obesity and the preventive measures that can be easily adopted right from the tables of the citizens. Food manufacturers in the U.S are also in favor of the initiative to reduce obesity in America. As a result they are trying their level best to manufacture foods that have less sugar, salt and fat content. Conclusion Obesity in the U.S is a serious case keeping in mind that it had led to deaths that can easily be prevented. Thus, it is the duty of people and the society at large to ensure that they strive to make America an obese free nation. One of the best ways to do this is to change the eating habits that are being portrayed in different families. The lifestyles also need to be change and thus people should be advised on the benefits of exercising regularly to burn down the calories that they are taking in. manufactures and other nonprofit organizations need to educate the society on benefits of healthy living. With such measures in place, the prevalent rates of obese cases would certainly reduce to single figured percentages. References: Blackburn, George L, and W A. Walker. Science-based Solutions to Obesity: What Are the  Roles of Academia, Government, Industry and Health Care? (2005). Print. Finkelstein, E A. National Medical Spending Attributable to Overweight and Obesity: How  Much, and Whos Paying?Health Affairs. (2003). Print. Global Post July 8, 2013, 4: 19 PM (2013-07-08).Mexico takes title of most obese from  America. CBS News. Obesity.Gale Encyclopedia of Medicine. 2008. The Gale Group, Inc. 28 Apr.  2014  http://medical-dictionary.thefreedictionary.com/Obesity Rippe, James M, and Theodore J. Angelopoulos.Obesity: Prevention and Treatment. Boca  Raton: CRC Press, 2012. Print. Summary Health Statistics for U.s. Adults: National Health Interview Survey, 1998. Hyattsville,  Md: Dept. of Health and Human Services, Centers for Disease Control and Prevention, National Center for Health Statistics, 2002. Internet resource.

A Farewell To Arms Essay -- essays research papers

A Farewell to Arms by Ernest Hemingway is based largely on Hemingway's own personal experiences. The main character of the book, Frederic Henry experiences many of the same situations that Hemingway experienced. Some of these experiences are exactly the same, while some are less similar, and some events have a completely different outcome. A Farewell to Arms is the book of Frederic Henry, an American driving an ambulance for the Italian Army during World War I. The book takes us through Frederic's experiences in war and his love affair with Catherine Barkley, an American nurse in Italy. The book starts in the northern mountains of Italy at the beginning of World War I. Rinaldi, Frederic's roommate, takes him to visit a nurse he has taken a liking to. Catherine Barkley, the nurse Rinaldi speaks of, is instantly attracted to Frederic and likewise. At the front, Frederic is wounded in the legs and taken to an aid station and then to an army hospital. He is then transferred to an American hospital in Milan where he meets up with Catherine again. Their love flourishes. They spend their nights together in Frederic's hospital bed and their days going to restaurants, horse races and taking carriage rides. Frederic returns to the war after his recovery. The war is going badly in Italy. The German troops forced a full-scale retreat. Soon after Frederic's return, he deserts the war in a daring escape. Frederic leaves and meets a pregnant Catherine in Stresa. The two go over to Switzerland where they spend an peaceful time waiting for the birth of their baby. Catherine has a long and difficult labor. Their baby is delivered dead. Catherine dies soon after from "one hemorrhage after another." After Catherine dies, Frederic leaves and walks back to his hotel. A Farewell to Arms is a story of love and pain and of loyalty and desertion set in the tragic time of war. There are many similarities in the experiences of Ernest Hemingway and his character Frederic Henry in A Farewell to Arms. Hemingway and Henry were both involved in World War I, in a medical capacity, but neither of them were regular army personnel. Like Hemingway, Henry was shot in his right knee during a battle. Both men were Americans but were ambulan... ...ed, social responsibility, and social concern." Henry, like Hemingway, leads a private life as a detached, isolated individual. He socializes with the officers, talks with the priest and visits the officer's brothel, but maintains only superficial relationships. The only relationship that means anything to him is Catherine, which is Hemingway's Agnes, both of which are isolated relationships. Johnson says about Hemingway, "He will solve the problem of dealing with the world by taking refuge in individualism and isolated personal relationships and sensations" (Gellens 112-113). Happiness comes for Hemingway and Henry only when they are in these relationships, away from the pressures of society and their lives. Ernest Hemingway once gave some advice to his fellow writer F. Scott Fitzgerald. If something in life hurts you, you should use it in your writing. In writing a Farewell to Arms, Hemingway followed his own advice. In many ways, Frederic Henry was a psychological parallel to Hemingway. The painful experiences of his own life, which were consciously and unconsciously placed in this novel, helped make it a major literary achievement.

Religious and Architectural Sites of Florence Essay examples -- Archit

Religious and Architectural Sites of Florence According to the United Nations Educational, Scientific and Cultural Organization, Italy is home to some 60 percent of the world?s most famous works of art.? Of these, one-half are found in Florence (19).? Florence gained most of this collection during the fifteenth century, when the Florentines decided to move back from Gothic fashion to the more Romanesque style of art and architecture.? This return to the Classic style is known as the Renaissance, and Florence was its birthplace.? Renaissance artists prospered greatly on account of the financial support they received from wealthy citizens (such as the Medici family) and the church, which purchased numerous works of art (6).? Further, the Florentines were a people of great civic pride, and found a means of expressing that pride through awe-inspiring monuments and statues of their patron saints (13).? With the will and the means, Florence became the home of many impressive works that have lasted to-date.? In regards to its architecture, Florence was built over many years, being founded as a Roman colony in the first century BC (4).? It is therefore home to many buildings of Romanesque and Gothic style (6).? With the arrival of the Renaissance, buildings were made again in the classic style, which leads to the city?s diversity in architecture.? Similarly, ?many Florentine structures that outwardly exemplify architecture from earlier times also house interiors, typical of the renaissance? (6).? Illustrations of such changes can be seen among those buildings whose construction spanned the time when Florentines shifted from Gothic back to the Classical style. Santa Maria Del Fiore: One such example is Florenc... ...om/eb/article?eu=67262> 15.?The Baptistry?.? Vivifirenze.? 15 Nov. 2003 ? 16.?The Cathedral?.? Vivifirenze.? 15 Nov. 2003 17.?The Duomo and the Baptistry.? Vivifirenze.? 22 Nov. 2003 18.Weinberger, Martin.? Michelangelo the Sculptor.? New York: Columbia University Press, 1967. 19.Wright-Martin, Linda.? ?Florence ? Art Capital of Italy?.? Italy for Visitors.? 2 Nov. 2003 Sienna, original? Final Bell Tower.? Terrace by Francesco Talenti drawing of the Bell Tower. Source (8) Basilica di San Francesco, Assisi (http://www.bellaumbria.net/Assisi/san_francesco.htm) Giotto?s Tower at the Duomo (Furman, Spring 2000). Source:? (7)

Culinarian Cookware Case Study Essay

To some extent, it makes sense. Culinarian takes a good advantage of utilizing push promotion for their premium cookware products. Because 55% of consumers with income over $75000 would be drawn to stores with attractive displays or informed staff to shop for cookware. In addition, 20% of them would respond to a sale and only 10% would respond to multimedia advertising. At the same time, Culinarian have sales 12 visits per year while other competitors only have 6. It also offers a higher retail margin for its products which is 52% and builds an incentive program for retail clerks. According to the above analysis, the majority of the market would respond positively to the push tactics. However, Culinarian’s pull promotions are relatively ineffective. Managers of Culinarian always focus so much on advertising expense which is higher than average, that is, 4% of sales versus 3% of premium competitors. Meanwhile, some of them ignore that price promotions are beneficial to a pull s trategy. 3. Was the 2004 promotion profitable? Calculate the profitability using Brown’s and theconsultant’s logic. How would you calculate it? According to the formula: incremental contribution impact =(actual units * actual contribution – forecast units * normal contribution) We can calculate the profitability of Brown’s: $23.76 * 184,987units – $33.36 * 59,871units = $2397994.56 The consultant’s: $10.35 * 184,987units – $19.95 * 119,504units = – $469489.35 Average contribution: | Nonpromoted| 20% promotion| Brown| $33.36=($72-$38.64)| $23.76=($62.4-$38.64)| The consultant| $19.95| $10.35| So, according to Brown’s logic, the promotion of 2004 is profitable. However, using the consultant’s logic, it can conclude that it lost profit. 4. . What are some other possible promotion strategies for Culinarian? Recommend whetherCulinarian should run a 2007 price promotion. Which promotion/terms (which products topromote, how, how much, when, how frequently, and for how long) would you suggest. Other promotion strategies: A. We can use contests as a promotion strategy for Culinarian. Because people like to win prizes, if consumers take part in those contests, it has a good opportunity to promote its brand and put its logo and name in front of the public rather than make money through a hard-sell campaign. B. Another way is to encourage current customers to refer new customers to shop Culinarian’s products, which is the referral incentive program. We can use free products, big discounts and cash rewards as the incentives you can use. It is a great promotion strategy to leverage Culinarian’s customer base. Suggestions of 2007 price promotion: The company should run a price promotion in 2007. It can promote the boxed set of cookware, because considering cookware bought as gifts would help gain more market shares. And the promotion should occur from April to July, in order to capture the majority of the wedding market. Imagine that if a person buy a 5 piece set for a wedding , and then the newly married couple may need some more items and would purchase them at full retail. This Price promotion will not cheapen the prestigious image because the cookware will still be priced in the premium cookware price range. Besides, it still should be a 20% discount for consumers who purchase on all 5 piece sets or sometimes 3 or single piece items and retailers can take a 48% margin on the items.

The Impact of Work-Based on our Identity

In all modern societies, work fills a basic and central role in human life. The centrality of work is demonstrated by the personal responsibility individuals assume for their work, the amount of time they devote to it, and the significance it has within the general context of their lives. Work has important social and economic implications as well, on both an organizational and general social level. Identities within society have been determined largely by the work that people do. It has a major part to play in shaping our sense of self and affects how we see ourselves and how others see us. It's formatted by large number of influencing factors, like which are interpellated and which we make a conscious decision to choose or exclude. We all know the first question asked in many situations of primary social encounter: ‘What do you do? ‘ by which we really mean ‘What is your job?. ‘ we do not answer with our hobby, or with our religious identity, but with all the certainty in the world with our occupation: ‘skilled worker for ‘. If we know our interlocutor's occupation then we think we know him or her. The occupation serves a mutual identification pattern, with the help of which we can assess personal needs and abilities as well as economic and social position. I will discus the story which written by john greaves, the coal miner and his identity's change during the time, after that I will discus the employers of developing industrial country and how they work now, then I will compare between this two employer, and I will explain how work influences and shape people identity . Firstly, the coal miner, who spend most of his life and time working more that twenty years in this field, he was working and get up early every day, actively, satisfied and without any fear. His identity was as a coal miner as an individual and also a member of a community with a shared collective identity. His village, Goldthorpe, in South Yorkshire, revolved both economically andsocially around the pits. He did not think that he will be unemployed on day and he will lose it. And now, after all this years and after closing the mine, he talk about his feeling of uncertainty or the future, and he feel sad about losing his job, identity and the symbol that relate to his job. He say that he lose his powerful identity, he mean â€Å"collective identity† which can be found among workers whose lives are closely bound up with their involved in coal mining. this changes in the economy lead to considerable anxiety among white working class men. In other hand, developing industrial country is a major reason for increasing levels and number of service and employers that is largely part-time , such as â€Å"call center† , Which connects large computer and telephones together. We can find more that hundred of employers work there with different job titles and careers , like direct seller, customer services, managers and others. It's described as white collar factories as the workload is constantly monitored and performance related pay is often used as an incentive. Now, if we compare between the coal miner that lost his work and his correlative identity and one of call center stuff, it would be clear to identify how work influences and shape our identity. There is little sense of community or collective identity. John Greaves was clearly interpellated into his role as a coal miner and his identity associate with his community, whereas call center staff work for instrumental purposes, define himself by what he purchase and his spending power. We are now more likely to identify ourselves through our income and spending power rather than job title. This is backed up through recently research that tell us we have leave our collective and occupational identities to more individual consumption based ones. Also our identities are shaped by our income. Income allows us to consume and depending on the amount of income we generate this results in what we consume and our ability to selectively purchase goods. Bourdieu (1977 pg 107/8) argued that people are able to express their identities through consumption and also that as taste differs between social class then consumption will also differ. People in different social classes are unlikely to have the same consumption patterns, which leads to a difference in the ability to portray identity. For example, the ability to purchase expensive ca and material goods such as cars from being in a well paid job will create an identity of a middle class citizen compared to coal miner wage on which limited items can be purchased. Consumption preferences and abilities are highly symbolic markers of status and dividers in social class. Some sociologists have argued that consumption has replaced class and that this now is the key factor in the structure of social division and identity. We can conclude that income, socialisation in the workplace, unemployment and social class. It is evident that work is a contributory factory in influencing and creating identities. Also identities which are created by work are not unfixed, it can change by economic changes. Change of work from collective community base to individual to and material one would be clear today . Like what â€Å"call centers† employers do, they don't identify with their work, they define themselves by what they are spending and what they have. There is also an evident link between income and person, people's behaviors in the way which identity is created.